Lisa Too as she now has on her bow was formerly Spirit of EDF Energy (she still carries this name on board) and she was successfully rowed across the Atlantic by double Olympic champion James Cracknell and TV presenter/adventurer Ben Fogle.

This was in 2005 when they won the ARR in a year where the fleet faced terrible weather. We use the boat now as part of the coaching process to demonstrate just how vital pulling together is plus how the same circumstances impact people in such different ways – and you still have to keep pulling together.

How do you react in business or at home when ‘the going gets tough’? Have a watch of how James and Ben reacted on board the boat, in the middle of the Atlantic ocean:

Ian's Blog
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